Providing Strategic Leadership in Communications to Enhance Brand Presence and Public Engagement
The Brief
Interim Executive was engaged by a leading organisation to fill a critical gap in their communications leadership.
The organisation required an Interim Executive Director of Communications to provide strategic direction during a period of transition. The key objective was to maintain and enhance the organisation’s brand presence, ensuring consistent and effective public engagement across all channels.
Increase in General Management Skills
According to the American Management Association, only 14% of businesses consider themselves “well prepared” to handle a sudden loss in senior management. Add to that the fact that it takes at least four months to fill an executive role, and an Interim Executive experienced in operations makes a lot of sense!
Increase in Customer Experience Skills
These days experience is everything. What truly makes for a good experience? Speed. Convenience. Consistency. Friendliness. And human touch. Our Interim Executives deliver a great experience while improving your customer experience!
Increase in People & Culture Skills
Organisations are constantly changing as they respond to internal and external pressures. Continual process improvement can enable team engagement and lead to growth. Interim Executives bring fresh eyes and effective industry best practice to the execution.
Increase in Data Analytics
Complex challenges require critical thinking and in the age of information-overwhelm it is imperative to have analytical minds at the table. These skills range across finance, data science, systems and more. An Interim Executive can be the right person to optimise your inputs to maximise your output.
The Process
Interim Executive conducted a targeted search for experienced communications leaders with a proven track record in managing high-stakes communication strategies.
The ideal candidate needed to possess strong crisis management skills, the ability to lead a team through change, and a deep understanding of digital communication trends. The search identified a shortlist of highly qualified professionals, each with the capability to step into the role and deliver immediate impact.
Emerging Capabilities
Corporate Communications
Expert in corporate communications, ensuring clear, consistent, and aligned messaging across all internal and external channels to uphold and enhance the organisation's reputation.
Media Relations
Skilled in building and maintaining strong media relationships, effectively managing media coverage and public perception through strategic outreach and communication.
Stakeholder Engagement
Adept at fostering and sustaining meaningful relationships with key stakeholders, ensuring their interests are understood and integrated into the organisation’s communication strategies.
Product & Digital Marketing
Proficient in leveraging product and digital marketing strategies to promote services, enhance brand visibility, and drive engagement across digital platforms.
Events
Experienced in planning and executing impactful events that align with organisational goals, creating opportunities for engagement, brand promotion, and stakeholder interaction.
The Outcome
An accomplished communications executive was appointed as Interim Executive Director of Communications.
With extensive experience in both corporate and public sectors, the appointee brought the necessary expertise to guide the organisation through its transition. They successfully strengthened the organisation’s communication strategy, ensuring a seamless continuation of brand messaging and public outreach during the interim period.
