Empowering Leaders through Personal Branding
The Brief
Our client aimed to enhance the personal branding skills of its leaders through a comprehensive session led by the session facilitator, the lead trainer. The session was part of a leadership development initiative and focused on equipping participants with the tools and confidence to effectively communicate their personal brand in various professional scenarios.
Improvement in Performance
Studies show that executives who receive coaching report a 70% improvement in work performance, according to the International Coaching Federation (ICF).
Lower Turnover Rate
Organisations with effective leadership development programs have a 30% lower turnover rate among employees, as leadership development fosters employee engagement and loyalty.
Reference: Harvard Business Review, "The Impact of Leadership Development on Employee Engagement" (2017)
Companies report Enhanced Leadership Skills
85% of companies report an improvement in leadership capabilities as a direct result of implementing leadership development programs, leading to better decision-making and team management.
Reference: Deloitte, "Global Human Capital Trends" (2019)
Higher Return on Investment (ROI)
Leadership development programs yield an average return on investment (ROI) of 6 times the cost of the program, reflecting the significant value they add to the organization.
Reference: Korn Ferry, "The Real ROI of Leadership Development" (2018)
The Process
The session included a series of practical exercises and interactive activities designed to help participants build and articulate their personal brand propositions. Key components of the session included:
- Job Interview Preparation: Techniques for presenting unique skills, experiences, and values.
- Elevator Pitch Development: Crafting concise and impactful messages for meetings with senior executives.
- Event Representation: Strategies for positioning oneself and representing the organisation at events.
- Career Aspirations Communication: Methods for clearly communicating career goals and personal brand during one-on-one meetings with new managers.
Participants received personalised feedback and engaged in exercises to refine their brand propositions, ensuring they left the session with a clear and confident personal brand message.
The Advisory Team's Impact Across Clients Through Survey Feedback
32% Increase in Self Awareness
Individuals’ awareness of motives, values, strengths and development needs
21% Increase in Motivation
Individuals’ motivation to apply learning, insight and further develop
27% Increase in Confidence
Individuals’ confidence in their abilities and impact as a leader
30% Increase in Role Clarity
Individuals’ clarity around success factors associated with their role
The Outcome
We received overwhelmingly positive feedback from participants, who reported significant improvements in their ability to communicate their personal brand effectively. Key outcomes included:
- Increased Self-Awareness: Participants gained a deeper understanding of their unique strengths and how to leverage them in professional settings.
- Enhanced Confidence: The practical exercises and personalized feedback boosted participants’ confidence in presenting their personal brand.
- Improved Communication Skills: Participants learned to craft and deliver concise, impactful messages tailored to different professional scenarios.
Overall, the Leadership Branding Session successfully empowered leaders with the skills and confidence to effectively communicate their personal brand, contributing to their professional growth and the organisation’s success.
Feedback we have received from participants has been very positive, leaving them inspired and has provided participants with new insights that they will take on their professional and personal journeys.
