For Purpose Industry

What does future leadership look like in the For Purpose industry?

The environment for leaders in the For Purpose and Not For Profit (NFP) industry in Australia is increasingly dynamic and challenging, shaped by growing demands for accountability, transparency, and measurable impact. As the sector continues to evolve, leaders are expected to navigate complex regulatory landscapes, ensure compliance with governance standards, and demonstrate clear outcomes to donors, government bodies, and the public. The pressure to do more with less is a constant, with funding sources becoming more competitive and the need for innovative revenue models rising. Leaders are weighing up independence with merger and acquisition benefits in a bid to balance mission-driven goals with financial sustainability.

Additionally, the push for greater social equity and justice is reshaping the expectations placed on For Purpose leaders. They are increasingly called upon to advocate for systemic change, align their organisations with broader social movements, and engage in meaningful partnerships with diverse communities. The integration of digital technologies and data-driven strategies is becoming essential for enhancing service delivery and expanding outreach. In this emergent environment, successful leaders must be adaptable, visionary, and skilled in mobilising resources and people to achieve lasting social impact.

10%10%

Workforce Representation

The Not-For-Profit industry in Australia employs over 10% of the national workforce, demonstrating its significant role in the economy and society (Accounting for Good).

50%50%

Governance Demands

Nearly 50% of NFP directors are now dedicating more than three days per month to governance duties, reflecting the increasing time commitments required to meet growing regulatory and operational demands​ (AICD).

68%68%

Workforce Challenges

Many NFPs are struggling with workforce shortages, with 68% of organisations reporting high effectiveness in achieving their purpose but facing significant difficulties in recruiting and retaining talent (McKinsey & Company).

24.8%24.8%

Volunteer Engagement

It is estimated by Australia's peak volunteering body that over 5 million people volunteered through a For Purpose organisation or group in 2020. This is almost one quarter (24.8%) of people aged 15 years and over (Volunteering Australia).

Case Studies

Read about our latest work in For Purpose leadership

Australian-Aboriginal-Flag Torres_Strait_Islanders_Flag Tino-Rangatiratanga-Maori-sovereignty-movement-flag

We acknowledge the first and continuing custodians of the countries and the grounds upon which we live, lead, and learn. We recognise the unique and enduring relationship that exists between Indigenous Peoples and the land the world over. We welcome their deep knowledge and lessons in stewardship.