Conducting an Executive Search for a General Manager Marketing, Sales and Communications to own the marketing vision and drive impactful outcomes.
The Brief
Future Leadership™ was engaged by a sports coaching organisation, seeking an inaugural General Manager of Marketing, Sales and Communications to support the growth of their multi-sports coaching and athlete development program. This appointment heralds the start of an exciting next chapter for the organisation and will work closely with the newly appointed Chief Executive Officer.
Candidate net Promote Score
Future Leadership combines truly personalised relationships with innovative technology solutions to ensure an approachable and efficient process for all our Net Promoter Score across clients, successful candidates and unsuccessful candidates is well above industry standard.
Candidates supported every year
We maintain genuine relationships with past candidates and continue to support them with leadership solutions long term, after they land their role.
Senior Women Appointed since 2002
Over half of the executive search assignments undertaken by our team have resulted in the appointment of outstanding female or LGBTQI+ leaders to high profile roles.
Candidate Retention Rate for 12 months since 2002
Our thorough briefing process and ability to engage passive candidates mean that we go to great lengths to find the right person for the role – long term!
The Process
Future Leadership™ undertook a comprehensive search process for this newly created role tailored to the organisation’s needs. To work with a values driven team that fosters collaboration and will support growth and potential as others are enabled to reach theirs.
Key steps included:
- Engaged with the Chief Executive Officer to understand the role’s strategic priorities and challenges.
- Leveraged extensive networks, advertising campaign, and referrals] to identify professional, dynamic and values driven candidates who will be energised and driven by the opportunity to take the initiative forward and support the investment in scaling as a fully-fledged highly impactful organisation.
- Six candidates were shortlisted, with four who progressed to panel interviews.
- The final candidate presented over 18 years of expertise as a versatile and results-driven professional.
- This rigorous process ensured the appointment of a candidate capable to play a key role in engaging and influencing stakeholders across sporting sectors and national jurisdictions.
The Outcome
Starting in the role in early 2025, the successful candidate comes with experience extending across areas of sports management, sponsorship and commercial sales, strategic development, sports branding, c-suite stakeholders and relationships, sports marketing, and brand activation management. With industry experience including Cricket, Australian Football League (AFL & AFLW), Motorsports, Horse & Greyhound Racing, as well as Professional Golf Tournaments.
