Delivering an executive search to strengthen strategic communications for a national social enterprise. The appointment enabled enhanced brand positioning, stakeholder engagement, and financial sustainability.
The Brief
Building on an established relationship, a national social enterprise headquartered in Melbourne engaged Future Leadership to appoint a Chief Communications Officer (CCO) aimed at enhancing brand impact, stakeholder engagement, and financial sustainability across its portfolio of social enterprises.
The organisation, known for its innovative programs supporting people experiencing homelessness and disadvantage, required a visionary communications leader to drive sector-wide influence. The appointment was critical to advancing the strategic integration of marketing, communications, philanthropy, and partnerships, while leveraging AI and data-driven methodologies to optimise engagement and revenue growth.
The Process
A comprehensive search process was developed collaboratively with key stakeholders to address the organisation’s needs.
Key steps included:
- Briefing and Strategy Development: The Future Leadership team led by David Baber, engaged with the Chief Executive Officer and Chief Financial Officer to understand the role’s strategic priorities, including AI enablement, cost management and brand evolution.
- Targeted Candidate Search: Future Leaderships talent consultant team leveraged national advertising, proprietary databases, and referral networks to identify candidates with high-impact communications experience across corporate, government, and social sectors.
- Candidate Assessment: A shortlist of highly qualified candidates was presented to the client with three candidates progressing to first round panel interviews.
- Final Evaluation: Final candidates presented strategic communications plans to members of the Executive Leadership team demonstrating alignment with mission and stakeholder expectations.
The Outcome
A seasoned Chief Communications Officer with proven expertise in strategic marketing, stakeholder engagement, and philanthropic partnerships was appointed to the position. The successful candidate brought deep experience in AI-driven communications, crisis management, and brand leadership across diverse sectors.
Their appointment has enabled the organisation to strengthen its national profile, deepen donor and partner relationships, and embed a culture of innovation and strategic agility across its communications function.
